Wadleigh House

Wadleigh House is a conceptual brand design project exploring identity, storytelling, and social presence for a small-town social media marketing studio. The name comes from the street where my grandparents’ house stood—a place that shaped my childhood and influenced my understanding of creativity, community, and connection. It was where my cousins and I spent countless hours together, and that sense of closeness and shared experience became the foundation for this project.

Through Wadleigh House, I explore how thoughtful branding and visual design can support social media marketing without relying on trends or virality. The project focuses on creating intentional, design-driven identities that reflect a business’s values, history, and personality, emphasizing authenticity over performance. Wadleigh House serves as both a personal creative exercise and a study in how branding can feel human, rooted, and quietly impactful.